The arcade industry was known as Coin-Op for years because of the use of quarters in games. Still, technology and consumer behavior have changed over the years, and many businesses are going cashless.
Adding a card reader system to your location can have several benefits. Overall, they offer real-time visibility and control across your entire operation with the ability to manage your games, realatime prize inventory, guest party planning, and bookings, including bundles and upsell packages.
Here is a list of some of the top benefits of adding a card reader system :-
Increase Sales
On average, companies see a 10—30% rise in collections
Reduce Costs
Eliminate costs of tokens, tickets, ticket eaters, and token machines
Improve Reporting
Analytical data will help identify areas of improvement
Centralized reporting for multiple locations
Integration with most POS systems
Decrease Downtime
Less downtime of your games from token and ticket jams
Daily analytical reports help identify problems
Expand Marketing
Time-play packages
Happy hour, etc
VIP, Loyalty
Keep customers returning to your location by building out a loyalty program. Having a card reader system with a loyalty program allows you to give the customer incentives and rewards and will enable you to keep track of their spending.
A loyalty program is not one-size-fits-all and is unique to each location. Generally, most loyalty programs start with a reusable game card given to the customer in return for an email address. From there, you can control the various rewards and special discounts through the card and card reader system. For example, give customers a free appetizer or drink for every amount they spend at your location.
This also allows you to drive more traffic during an off-peak season or time, especially if you offer special prices for loyalty cardholders. You can also add a free weekly or daily game to the loyalty cards to fill your game room. It’s a win-win for you and the customer as they get discounts, free plays, and other incentives as you fill your game room during downtimes and make extra income since the customer is more likely to stay longer and spend more.
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